BEST RESTAURANT WEBSITE DESIGN

GRAVITAS RESTAURANT TESTIMONIAL VIDEO

GRAVITAS RESTAURANT WEBSITE DESIGN & GRAPHIC DESIGN

OVERVIEW

Gravitas is an award-winning restaurant operated by renowned chef and native Houstonian, Scott Tycer. Chef Tycer wanted a website that would enable their restaurant to communicate with existing clientele while simultaneously reaching out to new audiences.

RESULTS

Presented a Gold ADDY Award for Interactive Media from the American Advertising Federation
Named Best Restaurant Website in Houston by the Houston Press
Top Organic Search Engine Rankings
Consistent Website Traffic and Email Submissions
High Performing Groupon Feature

SOLUTIONS

SKYLINE MOVEMENT delivered a visually engaging custom website which was inspired by the decor and structural elements of the historic building where Gravitas resides.

Marketing Consulting
Gravitas had an existing website but it was primarily Flash based, difficult to navigate, had poor usability and lacked Search Engine Optimization. Gravitas had no way to capture voluntary Email submissions and was not actively engaged in any Email Marketing initiatives.

S.M. consulted Gravitas on all aspects of interactive marketing and provided them with comprehensive, creative solutions that have greatly exceeded all expectations. S.M. also consulted Gravitas on their second Groupon feature, which resulted in a 60% increase in units sold and a 225% increase in revenue generated.

Print Design
S.M. redesigned Gravitas’ corporate collateral that included personalized business cards, general branding cards, digital letterhead and events flyers.

Photography
S.M. conducted multiple photo shoots to capture high-quality images of the food, along with the restaurant's interior and exterior.

Photo Editing
S.M. enhanced several photos for different marketing initiatives. In conjunction with the launch of their new website and the first Email to subscribers, S.M. created an engaging image for 4th of July, 2010. This resulted in their best 4th of July since they opened in 2004.

Video Production
S.M. produced a video to promote Gravitas’ 2nd Groupon feature. The video followed Chef Scott Tycer through the 3-Course, Prix Fixe Menu written for Groupon.

Website Consulting
Gravitas gave S.M. full creative control over the design, development, content, features and functionalities of their new website. What resulted was a Gold ADDY® award-winning website that was also named the Best Restaurant Website in Houston by the Houston Press.

Website Design
S.M. created a design that was inspired by the physical location. The red brick walls and dark wood balance nicely with the lighter text and orange hyperlinks.

Website Development
S.M. developed the new website to have broad browser compatibility. The new website was optimized to maintain its visual appeal and usability across multiple devices including Apple iPhones and iPads.

Search Engine Optimization
S.M. designed, developed and deployed an SEO strategy to organically reach a wide audience that is searching for the products and services Gravitas offers. The Gravitas website has consistently remained at the top of organic search engine results for broad restaurant searches resulting in thousands of new visitors.

Social Media Optimization
S.M. integrated active links to Gravitas’ Facebook, Twitter and LinkedIn profiles on every page of the new website. We also incorporated an OpenTable link for online reservations.

Email Marketing
S.M. incorporated an Email Database solution that enables visitors to voluntarily submit their Email address and receive updates about events and special offers. We have experienced consistent Email submissions and have implemented an effective marketing campaign that continues to generate positive results.

HOW MAY WE HELP YOU?

SERVICES

Marketing Consulting, Print Design, Photography, Photo Editing, Video Production, Website Consulting, Website Design, Website Development, Website Management, Search Engine Optimization (SEO), Social Media Optimization (SMO), Email Marketing