SUCCESS STORIES - LAYTON ENERGY

OVERVIEW

Layton Energy (LE) is an oil and gas exploration and production company based in Houston, TX. Layton Energy was in the process of raising capital through a Private Placement Memorandum and needed to improve their existing website and marketing materials. SKYLINE MOVEMENT was engaged by Layton Energy President, Daniel Layton, to provide a wide range of marketing and design solutions.

RESULTS

Layton Energy Successfully Completed a $15 Million Capital Raise
Engaging Cover for Private Placement Memorandum
Professional, Easy to Read Print Marketing Materials
Easy to Navigate Website with Secure Investor Relations Portal

SOLUTIONS

SKYLINE MOVEMENT worked with President, Daniel Layton, to provide a full suite of creative marketing solutions.

Branding
“A Commitment to Excellence” is LE’s mission and we felt they deserved the same. S.M. conducted extensive research that included multiple visits to onshore facilities and offshore platforms. We worked directly with Layton Energy executives and management to learn about the industry and Layton Energy’s approach to E&P. The knowledge gained through this process helped us to communicate Layton Energy’s Brand in all print and digital marketing initiatives.

Marketing Consulting
Marketing is a widely under-utilized and misunderstood practice within the energy industry. Most of the successful E&P companies existed before advent of the Internet and the majority of their websites and marketing materials are a generation behind current practices. S.M. invested the time and resources necessary to communicate the reasoning behind our recommendations. Our suggestions were successfully implemented and Layton Energy continues to rely on S.M. for all of their Marketing & Design solutions.

Print Design
S.M. designed LE's Private Placement Memorandums, Offering Highlights, Newsletters and other print marketing materials.

PowerPoint Design
S.M. designed all of Layton Energy's PowerPoint presentations used for potential investors and investment professionals.

Photo Editing
S.M. performed a variety of Photo Editing services that included cropping, retouching, color enhancements and color changes.

Website Consulting
S.M. consulted Layton Energy on the content, features and functionalities their new website should contain.

Website Design
S.M. created a clean, professional design for the new LE website. On the homepage we incorporated a vertical pan of the image used for the PPM cover. We also incorporate a subtle transition from black and white to full color and the appearance of the tagline, “A Commitment to Excellence”. For the interior pages we incorporated images that exemplified Mr. Layton’s proud Texas heritage and upstanding reputation.

Website Development
S.M. developed LaytonEnergy.com to have broad browser compatibility. We incorporated a secure investor relations portal for Layton Energy's parterres.

Website Management
S.M. continues to maintain Layton Energy’s website on an as needed basis.

Copywriting
S.M. assisted Layton Energy with writing of the copy for all of their print and digital marketing solutions.

HOW MAY WE HELP YOU?

SERVICES

Branding, Marketing Consulting, Print Design, PowerPoint Design , Website Consulting, Website Design, Website Development, Website Management, Copywriting