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SUCCESS STORIES - GATES ENGINEERED LUBRICANTS

"The investments that we made in the creative services and solutions that were provided by SKYLINE MOVEMENT have generated 30 times that amount in revenue into our company."

-Jerry Gates
Founder of Gates Engineered Lubricants

 

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OVERVIEW

Founded by Jerry Gates in 2005 under the name of North American Marketing, Gates Engineered Lubricants (GEL.) is a privately owned, specialty lubricants manufacturer in Houston, Texas.

In 2010 Mr. Gates realized that in order to further grow his business, he needed to better market himself, which included the necessity of a website. After having met with multiple firms, Jerry was referred to SKYLINE MOVEMENT.

SM’s first advice was to choose a new name for the company, one that identified with the founder and the services they provide. After much debate, we mutually agreed upon Gates Engineered Lubricants. Our next step was to design a corporate identity. We went through dozens of concepts before reaching a final consensus.

Upon receiving final approval for the logo design, we proceeded with the design of the new corporate collateral including business cards and digital letterhead. We registered their new domain name (www.GatesEL.com), established their e-mail accounts and hosting.

SM then moved into defining, designing, developing and deploying the Gates Engineered Lubricants’ website (www.GatesEL.com).

RESULTS

Within the first year, Gates Engineered Lubricants has generated in new revenue; 30 times the capital investment of SKYLINE MOVEMENT’s services. Jerry has obtained several new clients as a direct result of the creative marketing solutions we provided and his existing clients are excited by the improvements and growth of his business.

In the course of distributing his new business card, Jerry commented that, “I do not recall the last time I have received so much positive feedback from something I have handed out."

SOLUTIONS

SKYLINE MOVEMENT took Jerry Gates and his family through the successful rebranding of their business which resulted in a visually compelling and informative suite of deliverables. The creative marketing solutions we provided are benefiting GEL each da; laying a strong foundation for their future years of growth.

Branding
SM worked with Jerry Gates, his family and associates to learn about the industrial lubricant industry. We held several extensive meetings to further educate ourselves on how their products provided superior performance over those of the competition. This information was influential in renaming the company and directing the creative marketing solutions we provided.

Marketing Consulting
Acquiring a new client in industrial lubricant industry requires extensive on-site testing to compare performance against their current products. The marketing approach we recommended was to deploy a clean, professional presentation that would help facilitate the entry into the testing phase. Once tested in the prospective clients' facility, GEL products almost always outperform the competition.

Logo Design
After choosing a new name for the company, SM conducted an extensive logo design process where dozens of concepts were presented before reaching a final consensus. The final logo speaks to the scientific and industrial nature of the company.

Print Design
SM handled the design of GEL's printed marketing materials including personalized business cards, digital letterhead and a prospective client proposal.

Website Consulting
SM consulted GEL on defining the content for their new website. This process helped us to successfully execute the design and development phases.

Website Design
The Design of GEL's new website was focused around 12 key product offerings across five different categories. The final design allowed for visitors to to access all of the product category pages within 1-click and all of the product detail pages within 2-clicks.

Website Development
SM developed the new GEL website to have broad browser compatibility. The website maintains all of the design elements, features and functionalities when viewed on mobile devices; including the Apple iPhone and iPad. The "Request Quote" form field was built into every page, in addition to a comprehensive, stand-alone "Request Quote" page.

Website Management
SM continues to provide website management services for GEL.

Search Engine Optimization (SEO)
SM designed, developed and deployed an SEO strategy to reach the unique audience that is searching for the products and services that GEL provides. The results have provided increasing organic search engine traffic, directly resulting in new customers for GEL.

Copywriting
SM assisted GEL in writing the copy for their website.

Domain Name Registration
SM assisted GEL in the selection and registration of their domain name (www.GatesEL.com).

Hosting
SM provides website hosting and e-mail hosting for GEL.

CONTACT US

Learn how SKYLINE MOVEMENT can help grow your business.

Please fill out the form with a detailed message about your needs and we will respond accordingly.

If you need immediate assistance please call us anytime @ 713.322.6678

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HOW MAY WE HELP YOU?

CLIENT TESTIMONIAL

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SERVICES

Branding, Marketing Consulting, Logo Design, Print Design, Photo Editing, Website Consulting, Website Design, Website Development, Website Management, Search Engine Optimization (SEO), Copywriting, Domain Name Registration, Hosting

TECHNOLOGY

Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop, XHTML, PHP, MySQL, JavaScript, jQuery

VISIT WEBSITE

www.GatesEL.com

SUCCESS STORIES


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