SUCCESS STORIES - GATES ENGINEERED LUBRICANTS
"The investments that we made in the creative services and solutions that were provided by SKYLINE MOVEMENT have generated 30 times that amount in revenue into our company."
Founder of Gates Engineered Lubricants
Founded by Jerry Gates in 2005 under the name of North American Marketing, Gates Engineered Lubricants (GEL.) is a privately owned, specialty lubricants manufacturer in Houston, Texas.
In 2010 Mr. Gates realized that in order to further grow his business, he needed to better market himself, which included the necessity of a website. After having met with multiple firms, Jerry was referred to SKYLINE MOVEMENT.
SM’s first advice was to choose a new name for the company, one that identified with the founder and the services they provide. After much debate, we mutually agreed upon Gates Engineered Lubricants. Our next step was to design a corporate identity. We went through dozens of concepts before reaching a final consensus.
Upon receiving final approval for the logo design, we proceeded with the design of the new corporate collateral including business cards and digital letterhead. We registered their new domain name (www.GatesEL.com), established their e-mail accounts and hosting.
SM then moved into defining, designing, developing and deploying the Gates Engineered Lubricants’ website (www.GatesEL.com).
Within the first year, Gates Engineered Lubricants has generated in new revenue; 30 times the capital investment of SKYLINE MOVEMENT’s services. Jerry has obtained several new clients as a direct result of the creative marketing solutions we provided and his existing clients are excited by the improvements and growth of his business.
In the course of distributing his new business card, Jerry commented that, “I do not recall the last time I have received so much positive feedback from something I have handed out."
SKYLINE MOVEMENT took Jerry Gates and his family through the successful rebranding of their business which resulted in a visually compelling and informative suite of deliverables. The creative marketing solutions we provided are benefiting GEL each da; laying a strong foundation for their future years of growth.
SM worked with Jerry Gates, his family and associates to learn about the industrial lubricant industry. We held several extensive meetings to further educate ourselves on how their products provided superior performance over those of the competition. This information was influential in renaming the company and directing the creative marketing solutions we provided.
Acquiring a new client in industrial lubricant industry requires extensive on-site testing to compare performance against their current products. The marketing approach we recommended was to deploy a clean, professional presentation that would help facilitate the entry into the testing phase. Once tested in the prospective clients' facility, GEL products almost always outperform the competition.
After choosing a new name for the company, SM conducted an extensive logo design process where dozens of concepts were presented before reaching a final consensus. The final logo speaks to the scientific and industrial nature of the company.
SM handled the design of GEL's printed marketing materials including personalized business cards, digital letterhead and a prospective client proposal.
SM consulted GEL on defining the content for their new website. This process helped us to successfully execute the design and development phases.
The Design of GEL's new website was focused around 12 key product offerings across five different categories. The final design allowed for visitors to to access all of the product category pages within 1-click and all of the product detail pages within 2-clicks.
SM developed the new GEL website to have broad browser compatibility. The website maintains all of the design elements, features and functionalities when viewed on mobile devices; including the Apple iPhone and iPad. The "Request Quote" form field was built into every page, in addition to a comprehensive, stand-alone "Request Quote" page.
SM continues to provide website management services for GEL.
Search Engine Optimization (SEO)
SM designed, developed and deployed an SEO strategy to reach the unique audience that is searching for the products and services that GEL provides. The results have provided increasing organic search engine traffic, directly resulting in new customers for GEL.
SM assisted GEL in writing the copy for their website.
Domain Name Registration
SM assisted GEL in the selection and registration of their domain name (www.GatesEL.com).
SM provides website hosting and e-mail hosting for GEL.
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